Discover the regions cities
Skyline of Birmingham
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Discover the regions shops
Birmingham Bullring
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Discover the regions castles
Warwick Castle
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Discover the regions county estates
The Bridge at Blenheim palace
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Privacy Notice

Midlands Discovery Tours is a trading name of IABT Limited, registered company number 4996792.  IABT Limited is registered as a data controller with the Information Commissioner’s Office (ICO), reference A8318641.


This website stores cookies on the device you have used to connect to it. These cookies are not harmful, nor do they collect confidential information such as your name, or email address.

By clicking Accept cookies, you give consent for information such as your IP address and the date/time of your visit to be collected by a 3rd party for use in site analytics, but it will not be used to contact you. If you visit this site often, you will be asked to confirm your permission once a month.

If you click Disable cookies, they will not be stored on your device, but some parts of the page may not display properly.

Collection and use of personal data

IABT Limited stores personal data (name and contact details, such as e-mail address, postal address and telephone number) supplied as part of an enquiry, translation project or tour booking.  Contact details are stored electronically on a PC and, where necessary, mobile phone..

The lawful basis for processing this data is for the purpose of contract, as defined in the General Data Protection Regulation (GDPR), Article 6(1)(b). This means that any data provided to IABT Limited will be used solely for the purposes of responding to an enquiry, providing further information and/or a quotation, providing the requested service and invoicing for the service provided.

No data will be passed on to any third parties, or used for sales and marketing purposes outside the scope of the service requested by the individual or organisation. Data from enquiries that do not result in a service being provided will be stored for a period of no more than 3 months from receipt of the enquiry.  Contact details necessary to provide a service will be stored until completion of the service and until the end of the calendar year in which it is provided. Invoices for services provided will be archived for a period of 6 years from the end of the calendar year in which the invoice is issued to comply with taxation law.

Any personal or financial data provided when purchasing tickets online for our public tours is collected, processed and stored by our online ticket agent, WeGotTickets.  Full details of how they process and store this data can be found in the privacy notice on their website, which can be accessed on the ticket buying page.  Midlands Discovery Tours and IABT Limited does not collect, process or store this data in any form.

Your rights

You have the right – at any time – to request which of the above data we hold about you and, if you believe it be incorrect, to request rectification. Our contact details can be found on this website. If any legitimate requests regarding your personal data are not met in a manner compliant with the GDPR, you have the right to make a complaint to the Information Commissioner’s Office.


Google Analytics:

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States . Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.  Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.  You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.  By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.